The chocolate chip cookie is an American classic. But as I visited coffee shops, dessert shops, and bakeries around the country, I noticed these beautiful desserts with gleaming sauces and fruit piled on top, with accents, crumbles, and even flowers surrounding them. Then there was the cookie, in a corner, seemingly being ignored. The desserts always seemed to be driven-in or made offsite by a patisserie, but the cookies thrown together in the back as an ?oh yeah we should have cookies too? after-thought. And the taste would be even more disappointing: dry, crumbly, cakey, just plain boring. As I watched expressions, people bought them with a hopeful expectation, but kept eating with buyer?s remorse simply because they?d already paid for it.

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